The top trending destinations for 2025 have been revealed by American Express Travel.
The list is based on global American Express Card Member travel bookings, as well as ‘expertise from Amex Travel’s global network of travel consultants’.
And it includes destinations in Idaho and Utah, as well as a city on Australia’s Gold Coast.
Audrey Hendley, President of American Express Travel, says: ‘We want our Card Members to experience all that travel has to offer.
‘Through our global travel expertise, guides like our annual Trending Destinations list and our lodging programs like The Hotel Collection, we help our Card Members plan all types of trips and inspire them to explore new places.’
We reveal Amex’s top trending destinations here, listed in alphabetical order… which one would you most like to visit?
BRISBANE, AUSTRALIA: American Express Travel praises the Australian coastal city for its ‘excellent museums as well as vibrant dining and nightlife’
BRITTANY, FRANCE: The French region is on the list due to its ‘distinctive culture, coastal scenery and miles of seaside walking paths like the GR34 trail’, says American Express Travel
FRANSCHHOEK, SOUTH AFRICA: ‘The mountain-ringed gem in the Cape Winelands region,’ says American Express Travel, ‘is an ideal add-on to a safari vacation with nearly 50 wineries, farm-to-table restaurants and hiking’
KOH SAMUI, THAILAND: The 88-square-mile island ‘offers a dreamy combo of lush jungle, white sand beaches, and turquoise waters, perfect for active travelers or those looking to relax’, says American Express Travel
MACAU, CHINA: The Historic Centre of Macau has Unesco World Heritage status, and American Express Travel praises the city’s ‘local Cantonese-Portuguese fusion cuisine’. But travel experts at the credit card company say the reason to visit are the ‘supersized casinos’, dubbing it the ‘Las Vegas of the East’
MOAB, UTAH: The ‘gateway to Utah’s “Mighty Five” national parks, Moab is a perfect starting point to explore the American Southwest’, says American Express Travel. The travel experts recommend the area’s ‘world-class rafting, mountain biking, and canyon hiking’
NIKKO, JAPAN: ‘This tucked-away mountain retreat in mostly rural Tochigi prefecture blends elements of Kyoto and Mt. Fuji, with photogenic waterfalls and abundant hiking trails’, says American Express Travel
PAROS, GREECE: ‘Laid-back Paros has become the Greek island of choice for many’, according to American Express Travel, thanks to its ‘vibrant cultural scene and rocky coastline studded with beaches, secluded coves, and sea caves’
SAO PAULO, BRAZIL: Experts at American Express Travel praise the ‘multi-ethnic city’, saying it’s ‘one of the great cultural destinations of South America and home to rich architectural heritage and some of the continent’s best museums, street art, and homegrown fashion’
SUN VALLEY, IDAHO, USA: ‘With fewer crowds than other Western ski resorts, Sun Valley appeals to premium travelers and everyday outdoor enthusiasts alike,’ says American Express Travel. ‘During the summer months travelers can enjoy trout fishing, whitewater rafting, mountain biking and more’