Would YOU turn your body into a billboard? Austrian festivalgoers received permanent tattoos advertising a public transport pass – in return for a year’s worth of free travel

Would YOU turn your body into a billboard? Austrian festivalgoers received permanent tattoos advertising a public transport pass – in return for a year’s worth of free travel

What would your price be for a permanent tattoo?For some people in Austria – it’s a year’s worth of free travel on public transport, as a controversial campaign for the country’s ‘KlimaTicket’ (climate ticket) revealed.Austria’s KlimaTicket is a 1,000-euro...